How we respect privacy when we deal with personal information collected by our organisation

This Privacy Policy applies to the information Wild Streets (“we”, “us”), located at Rygaards Alle 3, st. tv., 2900 Hellerup, Denmark, collect about individuals who interact with our organization. It explains what personal information we collect at (“Website”) and how we use it. If you have any comments or questions about this Privacy Policy, feel free to contact us at

We may modify this Privacy Policy from time to time and will publish the most current version on the Website. Users of the Website are advised to regularly review the Privacy Policy for possible changes. If a modification meaningfully reduces your rights, we’ll notify people whose personal data we hold and is affected. The Privacy Policy was last changed on November 6, 2018.

What personal data do we collect and why?

When you inquire about our organization and its work

On our Website, you can submit general inquiries to us via the contact page and via email at either or To enable us to respond in a way that you would expect, it is necessary for us to read and store your name, email, the name of the organization/company you represent, as well as the message you send us and all other personal data you provide us with and which is required to follow up on your inquiry. We retain your data as long as is necessary to follow up on your inquiry completely.

When you subscribe to email updates about our work

When you subscribe to our e-newsletter via the Website, you agree to receive updates on our latest developments, events, funding campaigns and other news items. For this purpose, we collect your name, your email address and a record of which e-newsletters we have sent you. We retain your personal data for as long as you wish to receive information from us. Should you no longer want to receive such emails, you can unsubscribe at any time by using the unsubscribe option included in the bottom of each e-newsletter.

When you make a donation

On the Website, you will soon be able to submit a general donation form for your donation(s) to us. All donations of any size are subject to our Donations Terms and Conditions. We will collect the personal data you provide (name, email, address, payment information, as well as any messages or other personal information you send us concerning your donation(s)) to fulfill your intention of donating money. We use this information to process your donation(s), follow up on your inquiries concerning your donation(s), send you a confirmation message(s), to fulfill our legal obligations as a not-for-profit association regarding your donation(s), and to send you our sincere gratitude for your support. Based on legal obligations we retain your data until seven years after you stop donating.

When you share data with us or submit an idea

On our Website, Users are encouraged to share ideas, knowledge, and data to improve our algorithm and the features of our app overall. We are abundantly grateful for this trust in us and we will apply whatever discretion agreed upon with you before using any of this information. When submitting such information, we collect your name, your contact information, your correspondence with us about your input and all other personal data you provide us with and which is required to follow up on your input. Your data will be retained together with your input for a period of 10 years unless otherwise agreed upon.

To improve and develop our Website

To give our Users the best possible experience on our Website and to be able to constantly improve our Website and our organization’s concept, we perform research into our User’s visit and click behavior through statistical analysis. We collect technical data such as links clicked on, web pages visited, the location of your IP address, the browser you have used and how you have arrived at our Website. This also allows us to better understand how you interact with our services and to monitor aggregate usage and web traffic routing on our services over time. When your personal data is aggregated to show general trends or usage, it is anonymized and therefore no longer treated as personal data.

For these purposes we also use cookies. It is necessary for us to store a small amount of information, usually through cookies, to deliver functionality that you would expect, such as remembering the contents of your donation(s) before you have fully completed the process. For personal data retained by cookies, see below.

How we use your data

We will only use your data in a manner that is appropriate considering the basis on which that data was collected, as set out above. For example, we may use your personal information to 1) reply to inquiries you send to us, 2) handle donations or other transactions that you initiate, 3) where you have specifically agreed to this, send you marketing communications by email relating to our work which we think may be of interest to you.

When we share your data

We will only pass your data to third parties in the following circumstances:

  • you have provided your explicit consent for us to pass data to a named third party;
  • we are using a third party purely for the purposes of processing data on our behalf and we have in place a data processing agreement with that third party that fulfills our legal obligations in relation to the use of third-party data processors, such as Website hosting (; or
  • we are required by law to share your data with supervisory agencies, fiscal authorities, and investigative agencies.

In addition, we will only pass data to third parties outside of the EU where appropriate safeguards are in place as defined by Article 46 of the General Data Protection Regulation.

How long we keep your data

We take the principles of data minimization and removal seriously and have internal policies in place to ensure that we only ever ask for the minimum amount of data for the associated purpose and delete that data promptly once it is no longer required. Where data is collected on the basis of consent, unless otherwise stated above, we will seek renewal of consent at least every three years.

How we secure your data

Your personal data are treated as strictly confidential and we have taken appropriate technical and organizational security measures against loss or unlawful processing of this data. To this purpose, we use several security techniques including secure servers, firewalls, and encryption, as well as physical safeguard of the locations where data are stored.

When you share our Website through social media

If you choose to share content on our Website through social media such as LinkedIn, Facebook and/or Twitter, your personal data (such as your name and the fact that you are interested in Wild Streets) will also be visible to all the visitors of your personal webpage on LinkedIn, Facebook and/or Twitter.

Rights you have over your data

You have a range of rights over your data, which include the following:

  • Where data processing is based on consent, you may revoke this consent at any time and we will make it as easy as possible for you to do this (for example by putting ‘unsubscribe’ links at the bottom of all our marketing emails);
  • You have the right to ask for rectification and/or deletion of your information;
  • You have the right of access to your information;
  • You have the right to lodge a complaint with the Information Commissioner if you feel your rights have been infringed;

If you would like to access the rights listed above, or any other legal rights you have over your data under current legislation, please get in touch with us at or via our contact form. Please note that relying on some of these rights, such as the right to deleting your data, will make it impossible for us to continue to deliver some services to you. However, where possible we will always try to allow the maximum access to your rights while continuing to deliver as many services to you as possible.

Cookies & usage tracking

A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website. Cookies are used by many websites and can do a number of things, e.g. remembering your preferences, which pages you visited and the length of your session, and counting the number of people looking at a website. We do not retain a cookie longer than necessary.

Where cookies are used to collect personal data, we list these purposes above, along with other personal data that we collect. However, we also use some cookies that do not collect personal information but that do help us collect anonymous information about how people use our website. We use Google Analytics for this purpose. Google Analytics generates statistical and other information about website usage by means of cookies, which are stored on users’ computers. The information collected by Google Analytics about usage of our website is not personally identifiable. The data is collected anonymously, stored by Google and used by us to create reports about website usage. Google’s privacy policy is available at