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THE STREETS

GREEN YOUR CITY

An app for participatory
urban greening

Wild Streets brings together big data and computing power into a free augmented reality app that empowers people everywhere in making their cities greener, healthier, and more liveable.

Fun and accessible to everyone, the app enables people to green their surroundings in real-time with lush, beautiful 3D vector trees and plants. It drives co-creation by letting people reload and experience other’s green design for a location. Wild Streets blurs the line between what is real in our cities and what could be by inviting people to green their streets, squares, bike paths, back alleys, rooftops, and every other little opportune corner.

By collecting users’ social data, Wild Streets also bridges the gap between locals and those who design our public spaces and those who have the final say about their development. No more publicly-displayed still images showing picture-perfect renders of urban landscapes. Planners will be able to see what people really want – across genders, ages, ethnicity – and people will be able to take official proposals to the test in the real-time world.

How it works

We need green cities

In 2020, the world as we know it changed for most of us. It got a lot smaller in many ways, and we have been forced to interact differently with our surroundings. The quality of our neighborhoods, access to nature, and space sentiment have all proven to be critical factors to people’s mental and physical health.

The current crisis has also amplified the reasons why the design of our cities is not fit to deal with what remains one of the greatest challenges of our time: climate change. With the world’s urban population continuing its rapid climb towards a share of 68 percent by 2050, the transformation towards green, low-carbon cities is critical.

The urban forests play a pivotal role in this, but current replanting efforts in many cities are not happening fast enough. There is an urgent need for tech-based solutions, which enable the co-creation of tomorrow’s sustainable, green cities in the image of the people that inhabits them and that supports the rising willingness and activism among citizens to help bring about this transition.

The mission

Wild Streets - Green Street Diagram

Facilitating Urban Greening

We’re building a fun, engaging tool for the co-creation of purposeful, healthy green streets, and urban spaces that can be applied in every town and city in the world. Wild Streets aim to become the go-to solution – in both the public and private sector – for engagement campaigns related to the green placemaking of cities.

Empowering People

Wild Streets aims to give citizens a louder voice in the green urban planning process and become a new pathway of communication between designers, city planners and decision-makers. The app is inclusive by default, providing an accessible, informal tool for all segments of society across gender, age, ethnicity, income, education in the design of a more justly designed city-scape

Better Data, Better Cities

Wild Streets sets to inform the planning of better urban green infrastructure on a worldwide scale by sharing aggregated demographic data collected through the app cross-referenced with citizen’s visual ideas. We wish to encourage the discovery and quality of data used for the Wild Streets indicators to promote the planting of location-optimized trees and plants everywhere.

Key features

Utilizing the revolutionizing possibilities of augmented reality technology, Wild Streets will enable users to decorate any street, public space, or rooftop in real-time by simple drag-drop of 3D plants, trees, and street fixtures to whatever surroundings they view through their mobile device. As our app will measure relative heights, depths, and distances, users will face realistic limitations to where items can be placed. Ultimately, Wild Streets will allow users to stress-test and experience their own and other green augmented spaces.

Through close collaboration with experts in forestry, landscaping, and flora, the Wild Streets app will be powered by an extensive 3D vector database of trees and plants. Depending on their location, users will be presented with a considered flora selection, reflecting the local climate and site-specific conditions. Also, users will be able to filter their flora-selection according to identified environmental challenges. E.g., if flooding is chosen as the key concern, then flora known to absorb stormwater will be highlighted. The vectors will also change according to seasonal changes and age, allowing users to understand their design fully. Finally, to facilitate proper placemaking, a selection of street fixtures will accompany our green vector database – from benches to bicycle racks and playgrounds.

To create awareness about the benefits of nature, the app will utilize locally optimized iTree calculations to inform people about their designs’ estimated environmental, social and economic benefits (ecosystem services).

Our database’s ability to provide estimates iTree and return an appropriate selection of trees and plants that is likely to grow, thrive and address local environmental challenges depends on the availability and quality of data for a location. In both cases, our Confidence Index will contribute to expectation management and also serve as a pull-factor for data.

Sharing of data and knowledge is key to Wild Street’s concept. We will be able to collect unique data connecting the profiles of different demographic groups to their preferences to the green urban space. Wild Streets will feature an integrated sharing and voting system, enabling feedback from a large audience via social platforms. People’s culture, nationality, their age, sex, and their social grouping, whether they have children or not – it all matters for what they want and need from their local neighbourhood. These parameters will not be visible to other users and so maintain equal grounds for participation. Wild Streets will share this data only on an aggregated level with urban planners, landscapers, architects, and developers so that they can design better green spaces. In this way, cities may avoid costly implementations of green spaces that end up going un-used or even abused if they do not meet local needs.

Wild Streets - Tree Icon PNG

Utilizing the revolutionizing possibilities of augmented reality technology, Wild Streets will enable users to decorate any street, public space, or rooftop in real-time by simple drag-drop of 3D vector plants, trees, and street fixtures to whatever surroundings they view through their mobile device. As our app will measure relative heights, depths, and distances, users will face realistic limitations to where items can be placed. Ultimately, Wild Streets will allow users to stress-test and experience their own and other green augmented spaces.

AR Augmented Reality

Through close collaboration with experts in forestry, landscaping, and flora, the Wild Streets app will be powered by an extensive 3D vector database of trees and plants. Depending on their location, users will be presented with a considered flora selection, reflecting the local climate and site-specific conditions. Also, users will be able to filter their flora-selection according to identified environmental challenges. E.g., if flooding is chosen as the key concern, then flora known to absorb stormwater will be highlighted. The vectors will also change according to seasonal changes and age, allowing users to understand their design fully. Finally, to facilitate proper placemaking, a selection of street fixtures will accompany our green vector database – from benches to bicycle racks and playgrounds.

Wild Streets - 3D Greenery and Street Fixtures - tree bench

To create awareness about the benefits of nature, the app will utilize locally optimized iTree calculations to inform people about their designs’ estimated environmental, social and economic benefits (ecosystem services).

Our database’s ability to provide estimates iTree and return an appropriate selection of trees and plants that is likely to grow, thrive and address local environmental challenges depends on the availability and quality of data for a location. In both cases, our Confidence Index will contribute to expectation management and also serve as a pull-factor for data.

Sharing of data and knowledge is key to Wild Street’s concept. We will collect unique data connecting the profiles of different demographic groups to their preferences for green urban space. Wild Streets will feature an integrated sharing and voting system, enabling feedback from a large audience via social platforms. People’s culture, nationality, age, sex, and social grouping, whether they have children or not – it all matters for what they want and need from their local neighborhood. These parameters will not be visible to other users and so maintain equal grounds for participation. Wild Streets will share this data only on an aggregated level with urban planners, landscapers, architects, and developers so that they can design better green spaces. In this way, cities may avoid costly implementations of green spaces that end up going unused or even abused if they do not meet local needs.

Applications

Unused Side Streets

Wild Streets - Tweet Us Button

What if we could make nature more easily accessible to more people by letting locals design small parks and green passages on unused side streets?

Children

Wild Streets - Tweet Us Button

Who knows best what works at 95cm height? Let us ask children to help shape the cities of tomorrow, or at the very least, their schoolyards and playgrounds.

Public Paths

Wild Streets - Tweet Us Button

What if we let bicyclists and pedestrians help with the design of the green, safe paths needed to encourage outdoor activity and everyday commuting?

Wildlife

Wild Streets - Tweet Us Button

What if we could design our cities in a way that was purposeful for both humans and wildlife such as bicyclist pathways that were also pollinator trails?

Repurposing

Wild Streets - Tweet Us Button

What if we could benefit from the creativity of people to repurpose unused infrastructure for much-needed green enclaves and passages?

Mental Health

Wild Streets - Tweet Us Button

What if we could make our cities less stressful by adding micro-parks with space for mindfulness and relaxation, or placing planters with calming colours?

Retail Areas

Wild Streets - Tweet Us Button

What if we could help retailers increase foot traffic by letting locals designing green, welcoming shopping and high streets that at the same time become less polluted, less stressful and more enjoyable?

Biophilic Design

Wild Streets - Tweet Us Button

What if architects and developers could invite potential residents to pre-experience inside and outdoor projects?

Elderly

Wild Streets - Tweet Us Button

What if the elderly could help optimize neighborhoods according to their needs with green micro areas for rest and socializing?

Engagement

Through direct digital engagement and engaging UX/UI design, Wild Streets will reach a large and diverse audience where anyone can participate, and all voices are equal.

We will work with a network of organizations, municipalities, and companies to make exciting campaigns and pop-up events that encourage interaction with locals and also target tech-exclusive groups such as the elderly typically.

Together with our network, we will constantly optimize the app’s features according to the needs they have for engaging their citizens’ audience.

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Wild Streets will launch in

THE UNITED KINGDOM

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Endorsers and
Supporters

Wild Streets is made possible thanks to our endorsers and supporters who provide the necessary data and advice for the app’s development and future roll-out.

They are wonderful people. Join them!